New Balance

Discovery & casting of a series of athlete influencers with a strong  community to create a series of videos showcasing local stores in California.

The Challenge

Young voters are now harder to reach through traditional marketing channels.

The Proposed Solution

Work with influencers from different backgrounds to discuss voting in a TikTok native format.
7 athletes casted

Let’s make something cool.

Lezzay is trusted by the world’s fastest growing brands